The term Viral Marketing refers to a technique where information about a company’s goods or services is passed electronically from one Internet user to another internet user and it leads to a chain reaction of getting things Viral on internet.
In today’s’ fast growing word where everyone is running behind money and has a passion and desire to achieve their goals; no one has ample time to waste. Everyone wants to spent their time on something creative or Productive. For this they are more or less rely upon internet and try to gain some information or knowledge out of it. Around 40% of the world population has an internet connection today. Marketers are also aware of it and they are using it as their promising source of income as selling their products and services online OR through digital media is much easier than selling them Offline by using traditional marketing process.
Meaning of “Going Viral”
So, if you’re an Internet marketer or someone who wants everyone in the world to see your latest YouTube video, then viral is a word you love. Today, “going viral” refers to the sharing of something and it could be a video or a website link via- E-mail or social media outlets, such as Facebook and Twitter.
Viral phenomena are objects or patterns that are able to reproduce themselves into copies when these objects are exposed to them. They get their name from the way that viruses propagate. This has become a common way to describe how thoughts, information, and trends move into and through a human population. For being viral it has to be something that can easily be sent to others with little effort. “Viral media” is a common term whose popularity has been fueled by the rapid rise of social networking sites along with declining advertising rates and an extremely fragmented audience for broadcast media.
What is Viral Marketing?
The term Viral Marketing refers to a technique where information about a company’s goods or services is passed electronically from one Internet user to another internet user and it leads to a chain reaction of getting things Viral on internet. Viral marketing is the most powerful and fast marketing engines that exist in business – but the vast majority of people who hear the word “viral” assume that it refers to a video on YouTube.
How to Implement a Viral Marketing Strategy
There are 7 highly effective viral marketing techniques that should be part of your overall marketing strategy:
By uploading an interesting, educational and/or entertaining video to YouTube, Metacafe and other video-share sites that capture the imagination of viewers, you can make them viral.
- Social Media
Although Hotmail achieved viral marketing success before the advent of social media, it’s hard to imagine a business having that same level of success today without participating in social media networks like Facebook, Twitter, LinkedIn and others. Simply put, social media marketing, if executed properly, can put your viral marketing efforts on steroids!
- Article Marketing
Writing articles and allowing them to be syndicated, it is not out of the realm of possibility that one or more of your articles could go viral – provided, of course, they are well-written, interesting, educational and/or entertaining, and offer good value.
- Tweet Button
Tweets are quite popular these days. This useful widget allows users to post a tweet to their Twitter profile from any website. This is an excellent way to give visitors to your site the ability to spread your content via Twitter.
- Share Widget
Share widgets give your visitors the ability to easily share and bookmark your website through popular social network websites.
It is one of the most effective methods of viral marketing because they’re easy to produce and have the ability to reach a large audience.
It is not only an excellent way to keep the name of your business in front your subscribers; they also have excellent viral potential. In order to take full advantage of this potential, at the end of your newsletter and always try to encourage your readers to pass your newsletter along to others.
Advantages and Disadvantages of Viral Marketing
Like every coin “Viral Marketing” also has its two sides. We can name them as its scope and limitation OR advantages and disadvantages of Viral Marketing. Some of them are listed below:
- Helps in enhancing customer list
- Produce remarkable growth in comparatively lesser time
- Helps in gaining more credibility
- Provides better visibility
- Reduces promotional cost
- Gives mainstream media exposure
- Helps in generating leads rapidly.
- Tough to create
- Non repetitive
- Hard to measure.
- Nuisance Factor
- Negative Buzz
We Hope this article will help you to understand the term “Viral marketing” and give you idea about its strategies, importance, advantages and disadvantages. For more details you can subscribe