When you visit a Web site, the communications between your PC and the site’s server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a Web-based business. The server computer records every request for a Web page, allowing its operators to determine which pages get the most attention. Web traffic analysis gives businesses concrete, reliable information on the interests of their customers.
What is WEB TRAFFIC
Web traffic is the amount of data sent and received by visitors to a web site. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.
Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization.
Web site traffic was initially viewed as an all-important metric for gauging success on the Web. This assumption was due in part to the lack of other business metrics to explain the .com phenomenon.
Now much of the focus has shifted back to profitability, and Web site traffic is only part of the equation.
Web site traffic is still important, as you can’t have conversions without visitors, but it is becoming less important as a standalone metric.
Importance of Website Traffic
- Generate more targeted traffic to generate more revenue.
- Traffic from targeted users, or people who are interested in what you are selling or promoting, are more likely to stay and refer your website to others.
- An increase in the amount of time a person spends on your webpage; increases the likelihood that they will sign up for your newsletter or to receive your promotional content, allowing you to market to them long-term.
Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to web traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted web traffic to your site…after all, isn’t that what you want.
- Not using keywords effectively: This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, web traffic.
- Repeating the same keywords: When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.
- Robbing pages from other websites: How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.
- Using keywords that are not related to your website: Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.
- Keyword stuffing: Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.
- Relying on hidden text: You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.
- Relying on tiny text: This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.
- Assuming all search engines are the same: Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.
- Using free web hosting: Do not use free web hosting if you are really serious about increasing site web traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.
- Forgetting to check for missing web page elements: Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.
TRICKS TO GENERATE MORE TRAFFIC ON YOUR WEBSITE
- Get Social: It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
- Write Irresistible Headlines: Headlines are one of the most important parts of your content.Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Up-worthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
- Pay Attention to On-Page SEO:Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
- Target Long-Tail Keywords: Got your high commercial intent keyword bases covered? Then it’s time to targetlong-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
- Invite Others to Guest Blog on Your Site: Guest blogging is a two-way street. In addition to posting content to other blogs,invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
- Make Sure Your Site is Responsive: The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere.Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
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