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Multi Level Marketing (MLM) Plans

For any business, marketing works as its heart. Success of your business lies in its Marketing as most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. 


Marketing is a process by which a product or service is introduced and promoted to its potential customers OR through which goods and services move from concept to customer. Marketing includes the coordination of four elements called the 4 P’s of marketing:



In today’s world most of the companies are using Directed OR Multi-level Marketing to increase the volume of their business.

Multi Level Marketing (MLM)

MLM is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying a percentage to them. Existing distributor’s percentage depends upon the sales of their recruits. These recruits are known as a distributor’s “Downline.”


Multi Level Marketing can be differentiated into four types of plans, namely:

  1. Stair Step Breakaway Plan
  2. Unilevel Plan
  3. Matrix Plan
  4. Binary Plan



In current scenario of direct marketing, most of the companies are mainly focusing on two plans and they are Unilevel Marketing Plan and Matrix Marketing Plan.



Unilevel Marketing Plan


Unilevel marketing plans are the simplest, purest and a clear-cut MLM structure marketing plan that a firm employ. As the name implies, they focus on an initial tier of sellers. It has no width limitations which means, everyone you enroll comes into the organization directly under you, and you get a percentage of everything they buy or sell. Depth limitations varies between company to company: one company may allow you to collect percentage on sales made by those who enroll under the people you have enrolled up to seven layers deep, while another may not.

In this plan, each member can recruit as many members as they can as his Downline. In this plan there is no further restriction, so you can build a stronger and longer (length) network down the line.

Unilevel  Marketing Plan

Unilevel Marketing Plan


Regular Compensation Plans pay out in between 4 and 10 level deep. The compensation structure of this plan provides the first person, a fraction of every effort of his Downline members up to certain level depth by granting a dividend from the Business volume of every member in his Downline individually.

Most of the MLM companies nowadays use Unilevel Plan as their basic plan and customize it for more eye-catching image. One of the commonly used customization in the Unilevel plan is the regulation of payment structure by including a minimal amount of member volume (business volume), an additional criterion to pay out the commission.

The Unilevel MLM plan always stands as the technically best MLM plan for any class of MLM Organization. This plan is undoubtedly a 5 out of 5-star scorer for every startup MLM company.


Matrix Marketing Plan


A “Matrix Plan” is also known as Forced Matrix Plan of marketing. This marketing plan in a multilevel marketing structure enacts specific width and depth requirements on your distributor network. The distinct feature of a matrix plan is its limited width. Unlike other MLM plans, Matrix restricts the number of distributors you can sponsor on your first level, usually to less than five. The most commonly used matrix MLM plans are 4 x 7, 5 x 7, 3 x 9 and 2×12

We are illustrating this plan with the help of below mentioned diagram:

Matrix Marketing Plan

Matrix Marketing Plan


The most boosted benefit of matrix plans is its ability to spillover; this unique characteristic of matrix plan will motivate your Downline distributors to sponsor more into their Downline and eventually benefits you. That is, once you recruit the maximum number of distributors you are allowed on your first level, Everyone else you sign up after that will spill over into your next level, and possibly even into deeper levels, depending on the number you personally sponsor. Therefore, those recruited by you, and spillover distributors below them will stay motivated. With the help of this process the Downline will “go deep” faster, and it can benefit from their Uplines activity, resulting in motivation and support coming from both directions.

Some organizations included additional tactics like infinite bonuses and roll up compression enabling diligent suppliers to generate income on levels specified outside the detail of the strategy to make Matrix Plan more eye-catching. However, considering the fact that despite the number of these eye-catching rewards, only a few suppliers have the effective resource to generate them.

Although matrix plan is simple and easily understandable, it regarded as the black sheep among other MLM plans. In the paper, Matrix plan is more efficient over Unilevel plan. But, due to certain drawbacks, matrix plan has no such so-called performance index in reality.

We hope this article will help you to get an idea about what Marketing and MLM Marketing is, functioning of Unilevel and Matrix Plan of MLM marketing and its importance and drawbacks. For more details you can connect with us on the below mentioned URL:


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