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Fresh Content

Fresh Content stands for new content which is dynamic in nature and gives people a reason to visit your Web site. It is mostly used in SEO (search engine optimization) terminology and many SEO experts believe that using fresh content on your Web site will help your page obtain better placement on search engine results page (SERP).

 

 

Your website is considered as a living, breathing entity on the internet if you update it frequently. Every update you make to your website once it is “live” on the internet plays a part in its interaction with visitors, customers, and the powerful search engines.  However, a static website with no updates may be considered by search engines as a “dead” entity – with no life and nothing new to offer its users.

WHAT IS FRESH CONTENT?

Fresh Content stands for new content which is dynamic in nature and gives people a reason to visit your Web site. It is mostly used in SEO (search engine optimization) terminology and many SEO experts believe that using fresh content on your Web site will help your page obtain better placement on search engine results page (SERP).

Fresh Content v/s Static Content

Fresh Content v/s Static Content

 

Difference between Fresh Content and New Content:

The main difference between fresh content and new content is that search engines and web crawlers are more proactive with new content, whereas they only float over fresh content. The term fresh content is used to describe pre-existing content that has been updated. New content is crafted from scratch and offers a whole new article of information.

 

TYPES OF CONTENTS:

We can divide contents into four categories according to their features and these five categories are mentioned below:

 

Category 1:

Content That Builds Trust:

one of the important tasks of your content developer is that he needs to write contents which can help us to bridge the gap from awareness to trust building. Your SEO efforts actually marry with this type of content to make sure you are both found and found in abundance. This category includes

  • How to content: specific advice or tips and tricks
  • Reviews: customer reviews on sites
  • Testimonials: Endorsements from happy customers
  • Articles : articles you’ve written or that mention your firm in outside publications

 

Category 2:

Content That Educates:

Once you create awareness and trust, a prospect will be hungry to find out much more about your unique approach, your solution, your story and your organization. This category includes:

  • White papers: not boring, dry technical stuff, your best writing tying a bigger topic together
  • Newsletter: Weekly or monthly education that nurtures their interest
  • Seminars: in person or online, these allow prospects to learn as well as engage
  • FAQs: some folks just need the answers to their questions and this format serves well
  • Survey data: results from surveys can be very compelling as a way to let prospects know you understand them

Category 3:

Customer Generated Content:

Getting your customers involved in the production of content for your product and services builds loyalty and community, creates proof of results and gives you another avenue for content creation. This category includes:

  • Automatic referrals and reviews – create ways to move happy customers to a referral and review process
  • Testimonials – automate this process by providing online audio and video tools
  • Video success stories – create events that bring customers together to tell their story and network

 

Category 4:

Content that converts: 

This category usually overlooked in the write for writing sake view of content. Ultimately, great content has the ability to call and convert prospects to the action of buying. This category includes:

  • In person events: live events are the absolute best way to use content to close
  • Case studies: deep studies into the success of another client act as tangible proof in the buying decision
  • ROI calculators: use content to help prospects understand the specific value of making a change
  • Results: provide documented proof results in simple and easy to understand forms that address the common needs of most prospects.

 

Category 5:

Other people’s content:

This last category is for marketers who provide some insight to the stream of information that our customers face. Filtering and aggregating content produced by others is not only a great service, it’s a great differentiation.

  • Custom RSS feeds: create customer or industry specific feeds to share
  • Republish, Share, RT: point to and share great content that being produced
  • Curate: use tools like Storify to collect and republish customer newsletters
Types of Content

Types of Content

 

The Effect of “Fresh Content” in SEO

SEO (search Engine Optimization) is the technique which is used by your websites, but it is not enough for your website. Delivery of fresh and relevant content on a regular basis is very important for a successful SEO. Although not mentioned as one of the top ten ranking factor, but the freshness and consistency of content is one of the recurring factors that affect page rank mentioned in SEO. Major search engines like Google are known to rank pages not only according to the relevancy of the content but also according to how fresh the content is. Stale content can lower the page rank of an otherwise well designed website and ruin SEO efforts. A fresh content on the other hand will contribute to the success of search engine optimization.

We hope after reading this article, you are now well versed with the term “Fresh Content” and also have an idea about its types and know why it is important to keep updating or website by providing it Fresh as well as new contents. for more details you can visit the below mentioned URL:

www.vanhostit.com

 

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