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The term “inbound marketing” was coined by Brian Halligan and is synonymous with the concept of Permission Marketing a 1999 book by Seth Godin.   In-order to replace outdated “renting attention” marketing tactics, companies are deploying new methods geared at building awareness, developing relationships and generating leads. In short, inbound marketing attracts customers to you so you are not chasing…

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Each website has its own unique web address (see uniform resource locator Or URL) which can be reached through an internet connection.When someone gives you their web address, it generally takes you to their website’s home page and from the home page; you can click on links to reach other sections of the site.A website…

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E-mail Marketing

E-mail marketing is growing persistently over time. The reason is clear–for ten years in a row, email is the category generating the highest ROI (Return on Investment) for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools…

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