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Inbound Marketing

INBOUND MARKETING

The term “inbound marketing” was coined by Brian Halligan and is synonymous with the concept of Permission Marketing a 1999 book by Seth Godin.   In-order to replace outdated “renting attention” marketing tactics, companies are deploying new methods geared at building awareness, developing relationships and generating leads. In short, inbound marketing attracts customers to you so you are not chasing…

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