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Tricks To Generate More Traffic On Your Website

When you visit a Web site, the communications between your PC and the site’s server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a Web-based business. The server computer records every request for a Web page, allowing its operators to determine which pages get the…

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GOOGLE REMARKETING

Advertising works by actively exposing specific promotional material to interested consumers. Our minds remember information by constantly absorbing messages, embedding them into thought processes and recalling them when we feel it is necessary.   WHAT IS REMARKETING Remarketing (a.k.a. retargeting) is very popular way of advertising among PPC professionals. It is a clever way to connect…

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SEO Copywriting

 SEO copywriting is a specialised form of online writing that contains key phrases (words your target reader types into a search box to find the information they are looking for). It is the technique of writing view-able text on a web page in such a way that it reads well for the surfer, and also targets specific…

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Pay Per Click (PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to…

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INBOUND MARKETING

The term “inbound marketing” was coined by Brian Halligan and is synonymous with the concept of Permission Marketing a 1999 book by Seth Godin.   In-order to replace outdated “renting attention” marketing tactics, companies are deploying new methods geared at building awareness, developing relationships and generating leads. In short, inbound marketing attracts customers to you so you are not chasing…

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KEYWORD RESEARCH

Keyword Research is one of the most important, valuable, and high return activities in the search marketing field. It is the process of determining what keywords are used in search engines by potential customers. As Ranking for the right keywords can make or break your website, the search engine optimization (SEO) professionals uses this practice to find…

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LINK BUILDING

In the period of 1990s, search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web. The engines themselves have refined the use of link data to a fine art, and use complex algorithms to perform the refined evaluations of sites and pages based on this…

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WEBSITE

Each website has its own unique web address (see uniform resource locator Or URL) which can be reached through an internet connection.When someone gives you their web address, it generally takes you to their website’s home page and from the home page; you can click on links to reach other sections of the site.A website…

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Product Review

In this world of overwhelming number of brands, product reviews play an important role in purchase decision. While price still plays a major role in pre-purchase online research, 61 % of consumers also put heavy emphasis on product reviews. Almost 3 quarter of consumers expect to find product reviews on shopping websites, while around half seek them out…

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E-mail Marketing

E-mail marketing is growing persistently over time. The reason is clear–for ten years in a row, email is the category generating the highest ROI (Return on Investment) for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools…

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